Successfully launched a new global business-to-business (B2B) financial service firm. Hundreds of items were rebranded through external design agencies and internal groups across multiple mediums and jurisdictions. Continued to develop and reinvigorate the brand over time as the company matured.
Brand creation: Interbrand (Canada)
Collateral Implementation: Up Inc.
SIgnage and wayfinding: Gottschalk+Ash
Amenities: Posy Amenities
Brand creation: Interbrand (Canada)
Collateral Implementation: Up Inc.
SIgnage and wayfinding: Gottschalk+Ash
Amenities: Posy Amenities
Brand guidelines
Directed the translation of the brand strategy into project plans, advertising campaigns, corporate collateral, tactics, signage and activities.
Below are samples of promotional products that were created.
Below are samples of promotional products that were created.
Cuff links for special employee recognition
Launch day employee gift. Jelly Bellies in the new brand colours.
Laser engraved Tumi pen
Custom client gifting bag.
Signage and wayfinding
Core Collateral: Binder sample
Product Collateral System
Day One Branding Splash for employees
